ALPINA, an innovation driver of the helmets and eyewear sector: This was the mission of the business when it was started in 1979 and it continues to apply in 2012 and beyond. 33 years ago, Werner Grau founded ALPINA and to this day the company is committed to producing the best ski and sports glasses, bike and ski helmets
– innovative and made in Germany. This commitment has led to milestone achievements in the industry at the development and production site near Augsburg. Grau retired at the end of July 2012 but his philosophy remains: market leader ALPINA will continue to be an innovation driver with Grau’s successors, Alexander Selch and Falk Pewestorf, at the helm. The two chief executives will drive the company’s internationalization forward and are striving for technology leadership.