HAGLÖFS PRESS ROOM - RSS Newsfeed http://www.press-service.info/haglofs-en/rssfeed.php Sat, 04 Feb 2012 07:07:43 +0100 Sat, 04 Feb 2012 07:07:43 +0100 pr@haglofs.se kilian.koller@eleven2.de (Kilian Koller) http://www.press-service.info/haglofs-en/article/presskit/144 Content: Sustainability by Haglöfs Ski by Haglöfs Winter Intense by Haglöfs Down by Haglöfs Mountaineering by Haglöfs Approach by Haglöfs Sun, 29 Jan 2012 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/presskit/144 http://www.press-service.info/haglofs-en/article/company_brand-image/152 Haglöfs has been given the ISPO Award for its new ski jacket Vassi. The award will be presented to Haglöfs at a ceremony at ISPO Munich – the leading international sports business trade show taking place 29 January to 2 February 2012. Thu, 26 Jan 2012 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/152 http://www.press-service.info/haglofs-en/article/company_brand-image/151 Haglöfs welcomes Swedish cross-country skiing champion Marcus Hellner into their team of Haglöfs Friends. Hellner's genuine interest in the outdoors and his experience as an athlete are two of the cornerstones in a collaboration which aims to develop new products for Haglöfs high-pulse activities range - Haglöfs Intense. Wed, 18 Jan 2012 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/151 http://www.press-service.info/haglofs-en/article/collections_texts1011/145 The hike to the start of a climbing route was Haglöfs' starting point for the development of its approach shoes. For mountainous terrain, scrambling, or via ferrata, Roc Legend Mid GT is the perfect choice of shoe. Tue, 10 Jan 2012 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/145 http://www.press-service.info/haglofs-en/article/collections_texts1011/146 Mountaineering is all about getting to the top - no challenge is too big or too small. Tue, 10 Jan 2012 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/146 http://www.press-service.info/haglofs-en/article/collections_texts1011/147 For fall/winter 2012, Haglöfs is launching a number of new insulating down garments that can be used in either the insulating layer or outer layer. Tue, 10 Jan 2012 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/147 http://www.press-service.info/haglofs-en/article/collections_texts1011/148 Haglöfs Intense is the name for products designed for high-pulse activities. It's about achieving maximum performance with the lowest possible weight. For fall/winter 2012, Haglöfs is extending its offering with two new lightweight backpacks for ski mountaineering. Tue, 10 Jan 2012 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/148 http://www.press-service.info/haglofs-en/article/collections_texts1011/149 Ski by Haglöfs is one of the biggest news items for fall/winter 2012 - a collection that lives up to the demands of the most passionate and critical skiers. Tue, 10 Jan 2012 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/149 http://www.press-service.info/haglofs-en/article/company_brand-image/150 Sustainability and the current negative trends regarding the Earth's climate and ecosystems are crucial issues. Haglöfs has long taken its environmental responsibilities very seriously. In 2008, Haglöfs signed up to bluesign® - the world's toughest regulations for the textile industry. Since then, there is a strong focus on environment, health and safety throughout the entire supply chain. Tue, 10 Jan 2012 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/150 http://www.press-service.info/haglofs-en/article/presskit/142 Content: Small steps and giant leaps Intense – a little faster and further Trekking – when the journey is the goal Haglöfs' broadest pant range ever Polycotton – the new functional material Haglöfs footwear – Powered by ASICS Technology Outdoor sandals the Haglöfs way The Backpack – the heart and soul of Haglöfs Fri, 15 Jul 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/presskit/142 http://www.press-service.info/haglofs-en/article/collections_texts1011/140 Trekking is about walking in unspoiled nature with a map and compass or following a marked trail through amazing scenery. Trekking is relaxation and tranquility or a physically challenging adventure. Trekking is about getting better acquainted with the immediate environment or discovering new places on the other side of the globe. Thu, 14 Jul 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/140 http://www.press-service.info/haglofs-en/article/collections_texts1011/143 High-pulse outdoor activity is about getting out into nature – in winter on skis; in summer in running shoes or on a bike – to test how fast or far you can go. This is an area of the outdoor industry which is increasing in popularity, particularly in southern Europe. At Haglöfs, they call it Intense and ever since Oz Pullover won the Outdoor Industry Award in 2007, the company has offered a functional and innovative Intense program. Intense is the generic name for the Haglöfs products which are designed for high-pulse activities. The products are made of ultra-light, fast-drying and breathable materials and have additional features adapted to enable the body to perform better. Products with optimized fit and freedom of movement and products that can withstand wind and water with no loss of usability or functionality. Thu, 30 Jun 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/143 http://www.press-service.info/haglofs-en/article/company_brand-image/141 Haglöfs opened a subsidiary in South Korea this spring as part of its Asian expansion plan. At the same time, Brian Jung has been recruited as country manager for Haglöfs South Korea. Brian is coming from GORE South Korea, where he was in charge of the company's key customers; he assumed his new position on April 1st this year. Tue, 28 Jun 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/141 http://www.press-service.info/haglofs-en/article/collections_texts1011/135 Haglöfs has been developing footwear for the active outdoor user for over 10 years. Each year, the company has expanded and improved the range with products that have achieved success in both tests and contests. With one of the world's leading sports companies as its new owner, Haglöfs has gained access to new technology, design capacity and knowledge of materials. Now the company is launching the first results of the collaboration between Haglöfs and ASICS – Ridge and Observe trail walking shoes. Thu, 16 Jun 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/135 http://www.press-service.info/haglofs-en/article/collections_texts1011/136 The backpack has a special place at Haglöfs. It represents Haglöfs' origin – everything started with the backpack in 1914. Backpacks were produced for forestry workers in Dalarna back in those days. Today there are backpacks for everything from mountain expeditions to everyday use. And they are always developed with the same fundamental philosophy – the best equipment attracts the least user attention. Comfort Thu, 16 Jun 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/136 http://www.press-service.info/haglofs-en/article/collections_texts1011/137 Different activities require different gear. People have different appearances. The clothing worn when it's cold and raining is rarely suitable for a hot summer's day. With these factors in mind, Haglöfs has developed a wide range of pants, shorts and skirts for outdoor use. The idea is that the user will have the right clothing for the right occasion and be able to focus fully on his or her adventure. Thu, 16 Jun 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/137 http://www.press-service.info/haglofs-en/article/collections_texts1011/138 Haglöfs' Polycotton is a combination of recycled polyester and organic cotton providing properties that synthetic material lacks. With 20% cotton T-shirts and 35% cotton shirts and pants, Haglöfs is able to offer functional clothing with properties that make it suitable for hot and/or humid climates, produce a nice, natural feel on the skin and provide very good durability. With the remained high proportion of recycled polyester, the products are easy to care for, quick-drying and have good wicking properties. Thu, 16 Jun 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/138 http://www.press-service.info/haglofs-en/article/collections_texts1011/139 All outdoor enthusiasts know that good footwear is a must if they are to get the most out of their activity. Haglöfs has taken this knowledge into consideration in adding an outdoor sandal collection to the footwear range – developed with the same uncompromising attitude to quality, function and comfort that characterizes all Haglöfs products. Thu, 16 Jun 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/139 http://www.press-service.info/haglofs-en/article/company_brand-image/131 Haglöfs is one of three nominees for the Fashion Export of the Year Award, an annual competition that highlights success stories in Swedish fashion exports. Haglöfs is the leading Nordic supplier of technical outdoor equipment. In 2010, the company had a turnover of 626 million SEK, three quarters of which were attributed to exports. The company has enjoyed an average growth rate of 11% over the past five years. - We are thrilled to be nominated for this very prestigious award. And the fact that we work according to a timeless, Scandinavian design when making our outdoor products, rather than being a fashion house per se, makes us even more proud, says Richard Jägrud, Sales Director of Haglöfs. The Fashion Export of the Year Award is bestowed by the industry magazine Habit and will be presented by Minister of Trade Ewa Björling at the Fashion Gala on August 11, 2011. Tue, 14 Jun 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/131 http://www.press-service.info/haglofs-en/article/company_brand-image/130 Haglöfs strengthens its organization by recruiting a new strategic design manager and a new CFO. The recruitments constitute another step in line with the company's long-term strategic plan and expansion of the Haglöfs brand. Mon, 02 May 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/130 http://www.press-service.info/haglofs-en/article/company_brand-image/129 Haglöfs backpack Tight® is one of five nominated for the Grand Award of Swedish Design (Stora Designpriset), an annual competition that draws attention to Swedish business success through an integrated and consistent design work. Fri, 29 Apr 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/129 http://www.press-service.info/haglofs-en/article/company_brand-image/128 Haglöfs has received the honorary award Official Honoree in the American Webby Awards. Among ten thousand entries from over 60 countries, the Haglöfs website is ranked at the top in terms of user-friendliness and presentation of both product and business concept. ”We think it is wonderful that our website has been recognized in this way and presented with such a prestigious award” says Sara Wänseth, Marketing Director at Haglöfs Scandinavia AB. ”This honorary award really encourages us in our work to further develop and improve the Haglöfs website”. The Haglöfs website is provided by Cloud Nine and can be found at www.haglofs.se For more information please contact: Sara Skogsberg Cuadras PR & Media Manager sara.skogsberg-cuadras@haglofs.se Fri, 15 Apr 2011 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/128 http://www.press-service.info/haglofs-en/article/company_brand-image/127 When Haglöfs sums up 2010, it can be concluded that the company is continuing to develop according to plan. Annual growth in 2010 was good and if currency effects are taken out of the equation, it was above Haglöfs' long-term growth target. Looking at individual markets, growth was much stronger in markets where Haglöfs has channeled extra resources in recent years – a welcome confirmation that investments are yielding results. Sun, 06 Feb 2011 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/127 http://www.press-service.info/haglofs-en/article/company_brand-image/126 Haglöfs has been awarded the Swedish Brand of the Year in the prestigious contest Gear of the Year. The winners of the annual contest organized by trade magazine Sportfack were presented during the first day of the Swesport trade show. Mon, 24 Jan 2011 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/126 http://www.press-service.info/haglofs-en/article/collections_texts1011/118 Versatile and boundless – two words that describe Haglöfs products perfectly. With insulated shell jackets, Haglöfs brought a new dimension to the layer-on-layer principle. With the Nevluk Pant, we have now come full circle. Mon, 17 Jan 2011 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/118 http://www.press-service.info/haglofs-en/article/collections_texts1011/119 When there isn't one detail you could take away, you've created the perfect product. This approach has always been central to the Haglöfs design philosophy – everything is there for a reason and all the details have a clear and distinct function. And this was also the philosophy behind the development of the Endo Jacket. Mon, 17 Jan 2011 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/119 http://www.press-service.info/haglofs-en/article/collections_texts1011/120 The shell layer protects the outdoor enthusiast against wind and the elements. To maintain optimal functionality based on the layer-on-layer principle, it must be durable, strong and able to allow excess warmth and moisture to escape. The Topp Jacket takes these properties to new heights. Mon, 17 Jan 2011 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/120 http://www.press-service.info/haglofs-en/article/collections_texts1011/121 Haglöfs' business revolves around offering products renowned for their world-leading quality, fit and functionality to people who invest in an active outdoor life. Half of these are female outdoor enthusiasts – a consideration which is now increasingly addressed in Haglöfs' product development. Mon, 17 Jan 2011 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/121 http://www.press-service.info/haglofs-en/article/collections_texts1011/122 The role of the mid layer in the layer-on-layer principle is to trap air and convey moisture away in order to retain the heat generated by the body. New materials make it possible to develop technically advanced and sustainable products. Mon, 17 Jan 2011 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/122 http://www.press-service.info/haglofs-en/article/collections_texts1011/123 Functionality and versatility are keywords in Haglöfs' product range and product development. They are in focus once again, with the company supplementing its base layer range by introducing wool into these garments. Mon, 17 Jan 2011 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/123 http://www.press-service.info/haglofs-en/article/company_brand-image/124 An important part of Haglöfs' vision is to position the brand as a leader in sustainability. However, efforts go far beyond developing high-quality, long-lasting products. Haglöfs addresses sustainability issues as a natural and integral part of its day-to-day business. Mon, 17 Jan 2011 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/124 http://www.press-service.info/haglofs-en/article/presskit/125 Content: Story press release Sustainability – an integral part of the Haglöfs brand Product press release Haglöfs Actives – honoring a Scandinavian tradition Product press release New mid-layer collection in sustainable fabrics Product press release Haglöfs Q – optimized fit and comfort Product press release Topp Jacket – a jacket worthy of its name Product press release Endo Jacket – it doesn’t get more Haglöfs than this Product press release Insulated shell – now also as a pant Press Room www.press-service.info/haglofs-en Mon, 17 Jan 2011 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/presskit/125 http://www.press-service.info/haglofs-en/article/company_brand-image/117 Haglöfs strengthens its organization with three strategic recruitments appointing a new Marketing Director, a new Sales Director and a Retail Manager. The recruitments, which follow prior communications from Haglöfs regarding a transition of the CEO position, are part of the company’s long-term strategic plan and expansion of the Haglöfs brand. Mon, 20 Dec 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/117 http://www.press-service.info/haglofs-en/article/company_brand-image/116 Haglöfs has appointed Nicolas Warchalowski as its new CEO. Nicolas is currently Marketing and Sales Director at Haglöfs and will take up his new position 1st of January 2011. At the same time Haglöfs’ current CEO, Mats Hedblom, will transfer into a new position as Corporate Advisor within the Haglöfs Group. Thu, 25 Nov 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/116 http://www.press-service.info/haglofs-en/article/company_brand-image/115 The first Haglöfs Brand Store opened its doors on Friday September 17th. The store has 250m2 of retail space and is located on Norrlandsgatan 6, one of the most attractive commercial parts of Stockholm. Furnished in minimalist Scandinavian style, it offers a warm and inviting atmosphere where everyone is welcome. Mon, 20 Sep 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/115 http://www.press-service.info/haglofs-en/article/company_brand-image/114 The world’s first Haglöfs Brand Store will open this fall in Norrlandsgatan 6, one of the most attractive commercial parts of Stockholm. With 250 m2 of retail space Haglöfs will be able to offer its complete collection of outdoor products which will strengthen the brand and support the sales of its retail partners. Mon, 26 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/114 http://www.press-service.info/haglofs-en/article/collections_texts1011/99 Haglöfs’ Climatic™ range puts the focus on nature. Sustainable products made from recycled materials to make as little impact on the environment as possible. Climatic is a tribute to our beautiful natural surroundings. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/99 http://www.press-service.info/haglofs-en/article/company_brand-image/100 Haglöfs' present business concept was established in 1988. Several goals were formed from this business concept and the company's vision grew from there. We have refined our goals and strategies over the years, and closed our books in 2009 with sales of SEK 590 million. Looking back over the last ten years, we can see average growth of 17 percent. "Haglöfs' business concept was formulated in 1988 and this is the same concept that underlies our business today. Together, our business concept and vision represent our map, while our strategies are our compass. It is no coincidence that Haglöfs is succeeding – we are using our map and compass to reach our goals," says Haglöfs CEO Mats Hedblom. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/100 http://www.press-service.info/haglofs-en/article/collections_texts1011/101 Whether going up a hill or down a mountain, good footwear is essential if you are to get the most out of your nature experience. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/101 http://www.press-service.info/haglofs-en/article/collections_texts1011/102 Emulating nature's ecosystems, the Incus jacket contains polyester produced from closed-loop recycling – a good choice for you and an even better one for the environment. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/102 http://www.press-service.info/haglofs-en/article/collections_texts1011/103 To help you get the most out of your nature experience, come rain or shine, Haglöfs is launching its first-ever 3-layer version of Proof™ with its new Zenith jacket – a technically advanced shell jacket made from recycled polyester. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/103 http://www.press-service.info/haglofs-en/article/collections_texts1011/104 Whether you are on your way to the ascent, doing some light climbing or hiking in demanding terrain, Haglöfs' Roc Legend represents the ultimate approach shoe with the right feel in rocky environments. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/104 http://www.press-service.info/haglofs-en/article/collections_texts1011/105 Whether it's a day out exploring scenic paths or a longer hike, Stroll GT offers everything modern outdoor enthusiasts need in their footwear to experience a versatile and boundless encounter with nature. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/105 http://www.press-service.info/haglofs-en/article/collections_texts1011/106 We draw our inspiration from encounters with nature and this is also where we seek and find our challenges. Nature gives us space to reflect and find new energy – far removed from the stress and demands of everyday life. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/106 http://www.press-service.info/haglofs-en/article/collections_texts1011/107 Trekking is about experiencing nature on nature's terms – traditional outdoor life in a modern context. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/107 http://www.press-service.info/haglofs-en/article/collections_texts1011/108 The best equipment is the equipment you notice least. To get as much as possible from your experience of nature, Haglöfs has focused all its efforts on improving something that was already good. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/108 http://www.press-service.info/haglofs-en/article/collections_texts1011/109 Haglöfs vision of producing a super-light trekking boot for use in Scandinavian environments set in motion a development project which culminated in a prize-winning trekking boot. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/109 http://www.press-service.info/haglofs-en/article/company_brand-image/110 Haglöfs’ owner Ratos AB (publ) has signed an agreement to sell all of its shares in Haglöfs Holding AB to Asics Corporation of Japan. Subject to clearance from the relevant competition authorities Haglöfs will become a wholly-owned Asics subsidiary and part of the Asics family. Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/110 http://www.press-service.info/haglofs-en/article/presskit/113 Content: Corporate release Heading out for new conquests with map and compass Story press release Trekking our way Story press release Sustainability our way Story press release Footwear our way Product press release Zenith – an advanced shell jacket in 3-layer Proof™ Product press release Incus– a technical jacket in recycled fabrics Product press release Climatic – a tribute to our natural surroundings Product press release Oxo – Haglöfs classic in a totally new version Product press release Grym – a trekking boot worthy of the name Product press release Roc Legend – the approach shoe that climbs Product press release Stroll GT – the new super-light hiking Wed, 14 Jul 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/presskit/113 http://www.press-service.info/haglofs-en/article/company_brand-image/92 This spring Haglöfs has appointed three new business area managers, a design manager and a sales manager to help drive the company toward its long-term goals. Thu, 20 May 2010 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/92 http://www.press-service.info/haglofs-en/article/collections_texts1011/36 Trekking – the intensive experience of pure natural surroundings and challenging terrain. Heading out away from civilization demands fitness and mental strength. And when you set off you need to be able to rely on your equipment. Mon, 08 Mar 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/36 http://www.press-service.info/haglofs-en/article/collections_texts1011/29 In order to meet your individual specifications even better, the Swedish outdoor specialists have optimized the proven Roc pack and developed another three models, the new Haglöfs Roc series. Tue, 16 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/29 http://www.press-service.info/haglofs-en/article/collections_texts1011/28 Three new Hiking daypacks from Haglöfs - Flow, Breeze and Vapour - your practical companions on day trips and extended hikes when weight and stowage volume play a major role. Tue, 16 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/28 http://www.press-service.info/haglofs-en/article/collections_texts1011/30 Mountain sports are enjoying continued growth in popularity. As your needs become more and more specialized, Haglöfs has managed to combine its many years of expertise as an outdoor brand with the latest styles to meet your specifications. Tue, 16 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/30 http://www.press-service.info/haglofs-en/article/collections_texts1011/31 Haglöfs high quality Intense Series is designed for demanding high pulse endurance activities, such as trail running. Tue, 16 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/31 http://www.press-service.info/haglofs-en/article/collections_texts1011/32 New Haglöfs Lizard Tops and Shorts - as versatile as those who wear them. Tue, 16 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/32 http://www.press-service.info/haglofs-en/article/collections_texts1011/34 By combining years of experience and product development the market leader within outdoor wear now introduces essential gear for anybody who wants to combine athletic functionality with style and comfort. Tue, 16 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/34 http://www.press-service.info/haglofs-en/article/collections_texts1011/35 The new Ratio Gore-Tex® 3-Layer jacket for the coming season 2010 gives you more than just good looks in stylish colors – this latest generation Mountaineering Shell Layer really performs, thanks to hightech materials at critical points subjected to the most intensive movement. Tue, 16 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/35 http://www.press-service.info/haglofs-en/article/collections_texts1011/70 Skiing off-piste or on groomed runs, out in the lonely expanse of an alpine winter landscape or at high elevation: in cold conditions mountain athletes place high demands on their clothing. Mon, 08 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/70 http://www.press-service.info/haglofs-en/article/company_brand-image/80 Winter has a firm grip on Europe and the importance of dressing correctly was never more apparent. Different types of activity demand different types of functional clothing and right now we are facing many challenges overcoming the cold. Haglöfs’ stable basis on the layer-on-layer principle let users adapt clothing based on their activities in order to achieve optimum warmth and ventilation without compromising quality and fit. Being well equipped is also a good way to describe Haglöfs’ development and success. ”Things continue to go well for Haglöfs and a major reason for this is that we have a broad offer that meets the users requirements regardless of the activity. Another equally important reason is our manifest effort to strengthen our organization in a way that allows us realize our goals,” says Mats Hedblom, Haglöfs CEO. Fri, 05 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/80 http://www.press-service.info/haglofs-en/article/collections_texts1011/58 Haglöfs strikes out on an ecologically sustainable route in 2010 with its new Actives base layer line equipped with innovative, completely recycled and recyclable Dryskin material. Tue, 02 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/58 http://www.press-service.info/haglofs-en/article/collections_texts1011/59 Warm, soft and winterproof: Soft Shell clothing is again top of the list for mountain athlete's equipment in 2010/2011. They are comfortable to wear, do not crease or rustle, keep out wind and blizzards, and even passing rain showers. Tue, 02 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/59 http://www.press-service.info/haglofs-en/article/collections_texts1011/61 Mid layers are designed to effectively regulate body heat in cold conditions. The intermediate layer between the base layer and outer shell needs to be able to guarantee a high degree of moisture dissipation while providing an insulating air cushion to retain warmth. Tue, 02 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/61 http://www.press-service.info/haglofs-en/article/collections_texts1011/62 With Pirtuk, the new insulated shell layer performance jacket for men and women, the Swedish outdoor expert Haglöfs adds a versatile specialist to its collection. Tue, 02 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/62 http://www.press-service.info/haglofs-en/article/collections_texts1011/63 The Swedish outdoor specialist shows again the greatest understanding for the needs of ambitious sports people - and the environment - in the fall/winter season 2010/11. The new generation of Glade Shell Layer Jackets and performance pants features the improved, recycled and extremely rugged Haglöfs Proof™ material. Tue, 02 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/63 http://www.press-service.info/haglofs-en/article/collections_texts1011/78 Whether they're high-altitude ski tourers, mountaineers or ice climbers: mountain athletes of all kinds want hard-wearing, functional clothing that ensures their experiences at high altitudes are nothing but pleasurable. Tue, 02 Feb 2010 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/78 http://www.press-service.info/haglofs-en/article/company_brand-image/56 At a prize ceremony at the OutDoor trade fair in Friedrichshafen, Germany, Haglöfs was awarded the OutDoor INDUSTRY AWARD 2009 for its new Grym trekking boot to be launched in the 2010 spring collection. The prize was instituted by the European Outdoor Group (EOG) in 2006 and is awarded the best European outdoor products according to the criteria of Degree of innovation, Design quality, Choice of material, Workmanship, Functionality and Sustainability among other things. EOG is an association made up by just over 40 of the world’s leading outdoor goods suppliers. Fri, 17 Jul 2009 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/56 http://www.press-service.info/haglofs-en/article/company_brand-image/49 Haglöfs has hired Nicolas Warchalowski as Marketing & Sales Director, as part of a drive to strengthen the organization and management team through bringing in people with extensive international experience and competence. Roddy Darcy has also been appointed Design Manager and creative director for development across all Haglöfs’ business areas. Darcy previously held a similar role in the business area Clothing. Thu, 16 Jul 2009 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/49 http://www.press-service.info/haglofs-en/article/company_brand-image/51 Success doesn’t happen by chance – it requires hard work and it takes time. We can now see that our work is delivering results, and we are continuing to grow during what for many companies are very hard times. Our focus on product development is yielding new successes, and we are continuing to make significant investments in the organization. Haglöfs is taking further steps towards becoming the world’s leading outdoor goods company. Thu, 16 Jul 2009 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/company_brand-image/51 http://www.press-service.info/haglofs-en/article/presskit/53 Content: Press Releases Spring/Summer 2010 - Haglöfs is doing well - our work is delivering results - Haglöfs Grym Trekking Boot Summer 2010 Soft on the Foot Tough on Terrain - Haglöfs Ratio Shell Layer Jacket Summer 2010 Best Equipped - Haglöfs Arete Shell Layer Summer 2010 Fully functional - Haglöfs Lizard Soft Shell available Summer 2010 Live Mountaineering - Haglöfs Climatic™ Pants New Style, Optimized Design - Haglöfs Intense Series Summer 2010 Maximum Effect - Haglöfs new Top-Loader Backpacks Ready to Roc - Haglöfs New Daypacks Hiking Highlights Wed, 15 Jul 2009 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/presskit/53 http://www.press-service.info/haglofs-en/article/collections_texts1011/26 Everything new footwear should be. This was something Haglöfs had in mind when we launched our new footwear line in 2008. This year we have added new models, such as Vertigo HI GT and Crag HI Q GT, both equally suited for mountain hiking and via Ferrata. Wed, 08 Jul 2009 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/26 http://www.press-service.info/haglofs-en/article/collections_texts1011/21 Haglöfs launches its 2009/2010 Fall/Winter collection to meet the demands of different winter alpine activities better than ever before. Wed, 08 Jul 2009 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/21 http://www.press-service.info/haglofs-en/article/collections_texts1011/22 ”SKI OUR WAY” is Swedish outdoor specialist Haglöfs’ enthusiastic winter sport slogan. Technical product specification has once again been optimized for the Fall/Winter 2009/2010 season, and further adapted to suit the needs of individual target groups. Wed, 08 Jul 2009 00:00:00 +0200 http://www.press-service.info/haglofs-en/article/collections_texts1011/22 http://www.press-service.info/haglofs-en/article/collections_texts1011/13 One of Soft Shell’s strengths is its broad range of applications. In the spring of 2009 Haglöfs takes another step forward. Several products in Haglöfs Soft Shell range will be made in thinner, more flexible materials from the spring of 2009. Thu, 29 Jan 2009 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/13 http://www.press-service.info/haglofs-en/article/collections_texts1011/15 From the spring of 2009, Haglöfs will fit all its footwear with insoles that simply adapt to the shape of a foot and thus combat impact injuries. Haglöfs is the first manufacturer of outdoor footwear to introduce this innovation. Thu, 29 Jan 2009 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/15 http://www.press-service.info/haglofs-en/article/collections_texts1011/17 Haglöfs’ Top-Of-The-Line collection is now strengthened with two new backpacks for demanding tours. The newcomers are each other’s opposites when it comes to areas of use, but they are equally able to manage extreme challenges without being extremely complicated. Thu, 29 Jan 2009 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/17 http://www.press-service.info/haglofs-en/article/collections_texts1011/19 The spring of 2009 will see the launch of Haglöfs’ Q series – a completely new line of sleeping bags especially for women. The Q series has a fit that is somewhat broader at the hip and narrower at the shoulder. ”And by special request from our female users the Q series also has extra thick insulation in the lower section, to keep feet warm and snug,” says Richard Jägrud at Haglöfs. Haglöfs Q series are available with down or synthetic filling. Thu, 29 Jan 2009 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/collections_texts1011/19 http://www.press-service.info/haglofs-en/article/company_brand-image/23 It is perfectly natural for a company like Haglöfs to make active, long-term efforts toward sustainability in every area. As a leading technical outdoor brand, Haglöfs is dependent to a high degree on suppliers and cooperative partners that keep step with Haglöfs’ ambitions. ”We are continually taking measures that enable better control over our production processes,” says Lennart Svensson, Director of Sustainability. Thu, 29 Jan 2009 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/23 http://www.press-service.info/haglofs-en/article/company_brand-image/24 In 2008 Haglöfs passed the magic MSEK 500 (approx 52 mio EURO) mark and took the first steps to the next goal, MSEK 1,000 (approx 104 mio EURO). ”2008 was a fantastic year for us at Haglöfs and the beginning of 2009 looks even better. We began the New Year with 20 per cent more order entries than last year,” says Haglöfs’ CEO Mats Hedblom. Thu, 29 Jan 2009 00:00:00 +0100 http://www.press-service.info/haglofs-en/article/company_brand-image/24