HOLMENKOL: Much more than a ski wax manufacturer
Since its founding in 1922, the company has evolved from a ski wax manufacturer to an allseason expert – new bike products for spring 2022 10.01.2022
It all started 100 years ago with a ski wax, the first in the world. In a small company in Ditzingen near Stuttgart, which its founder Dr Max Fischer would later christen HOLMENKOL. This company has long since developed from a winter sports specialist into an internationally active all-season expert. HOLMENKOL will be presenting new care products for the cycling sector in spring 2022. This means that not only the bike, but also the athletes are well looked after. Everything “Made in Germany”. This has not changed at HOLMENKOL since 1922.
HOLMENKOL means a passion for sport – for 100 years. This is the DNA out of which the company is built. Company founder Dr Max Fischer lived for ski jumping, invented the world’s first ski wax to go faster down the ramp and fly further. Many innovations followed, HOLMENKOL celebrated Olympic victories and world championship titles with skiers, crosscountry skiers and biathletes – the high-performance waxes made an important contribution to their successes. But the company’s passion has long since extended far beyond winter sports. It developed products that support athletes worldwide – HOLMENKOL is represented in over 50 countries – in summer and winter so that they can concentrate fully on their passion. The range includes textile waterproofing and detergents as well as care products for shoes. HOLMENKOL presents a high-quality collection especially for the bike sector. New products will be added in spring 2022.
Care not only for the bike, but also for athletes
HOLMENKOL has been established in the bike segment for several years. The products increase the life of the bike and enjoyment of the sport. These include effective chain waxes, chain and lubricating oils to spray on all components, which provide long-lasting care, repel dirt and water and thus effectively protect against wear and corrosion. Cleaners are also part of the collection, including the high-performance Natural Bike Wash for all paintwork, which is biodegradable.
Now HOLMENKOL is expanding its range to include care products for bikers themselves. This includes Chamois cream, the new buttocks cream based on deer sebum. It acts like a second skin, making painful chafing, pressure points and chafed skin a thing of the past. HOLMENKOL has also developed a regeneration cream. After high physical exertion, the balm cools and revitalises tired and tense legs. It boosts the regeneration process and also moisturises the skin thanks to natural ingredients such as aloe vera and herbal extracts. The body care range for bikers should not be without sun cream: the water-repellent Sun Control Pine & Mint with sun protection factor 30 has a pleasant scent of mountain pine and mint.
Made in Germany: 90 percent produced in own factory
HOLMENKOL, the all-season expert, is not only represented in the bike sector today. The company has also made a name for itself with care products for functional textiles and shoes, including waterproofing and special detergents. Everything “Made in Germany”. At HOLMENKOL that means: 90 percent of the products are produced in the company’s own factory near Münster/North Rhine-Westphalia, while the company has its head office in Ludwigsburg near Stuttgart. There it implements what is reflected in the products: HOLMENKOL, the world’s first eco-certified ski wax manufacturer and producer of the patented Natural Skiwax collection with organic label, focuses on sustainability
Conserve resources, avoid waste
Environmental awareness begins in production. Eco-power and the company’s own photovoltaic plant supply clean energy. HOLMENKOL also works consistently to save electricity, waste, CO2 and water. “We have to conserve our resources to protect our nature,” says Florian Pupp, Product Manager at HOLMENKOL. This also and especially applies to packaging. “We are working flat out to ensure that 100 percent of our environmentally friendly products are presented in environmentally friendly packaging.” Plastic is gradually being replaced and the share of recyclate, plastics that have already been recycled at least once, is continuously increasing. “We supply products for outdoor sports. We are responsible for this outdoors,” Timo Fleischmann, Business Director at HOLMENKOL, also emphasises the importance of environmental action.
Responsibility towards the environment is expressed in many HOLMENKOL products, e.g. in the Natural series, which is biodegradable according to OECD 301 and carries the organic label – a unique selling point on the market. The Natural principle also includes numerous care products. For example, soluble detergent capsules – also unique in sports retail – in the form of Textile Wash Natural Capsules are part of the product range. The Natural Proof spray also guarantees waterproofing without fluorine. HOLMENKOL developed biodegradable Natural Active Wax for sustainable yet at the same time high-quality shoe care for all hiking boots and outdoor shoes. With all these products, the company is tackling the current and future challenges. “Each and every one of us can and must do our bit to preserve our wonderful outdoors, which we love so much,” Timo Fleischmann emphasises. “We want to set a good example here.”
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