^ HOLMENKOL focus on new US distributors

HOLMENKOL, a leading specialist in high-tech sports coatings, is restructuring its US distribution network – and forging alliances with strong local partners. Over the past seven years, Carl Helmetag and Jed Rockwell have successfully established and positioned the firm in the US. Now, to more effectively cater to different markets, HOLMENKOL has secured new distribution partners whose expertise dovetails with the needs of individual target markets.