100 years of HOLMENKOL: legendary ski wax relaunched for the 2022/23 winter season
3-Schuss in retro look as a limited edition for the anniversary 10.01.2022
HOLMENKOL celebrates its anniversary. Dr Max Fischer, who founded the company, developed the world’s first ski wax in 1922. The company is now commemorating him with a legendary product that shaped the market and is being relaunched – according to the principles that have driven HOLMENKOL for 100 years: high performance and easy to use. Today, another principle is part of the company’s DNA: sustainability. As a result, HOLMENKOL became the world’s first eco-certified ski wax manufacturer, producing a completely fluorine-free range and a biodegradable Natural line.
There have been many milestones in HOLMENKOL’s 100-year company history. You don’t have to look far back in its history to find some:
The most recent milestones are thus all under the motto of sustainability. “We supply products for outdoor sports. We are responsible for the outdoors,” says Timo Fleischmann, Business Director at HOLMENKOL. This also includes the careful use of resources and the reduction of packaging waste, which the company is constantly working on. It will consistently continue along this path, shaping the market with “Made in Germany” innovations. At the same time, it will not forget its roots. HOLMENKOL is therefore commemorating its founder Dr Max Fischer on this anniversary – with a product that also marked a milestone: the 3-Schuss.
3-Schuss: new edition of the first ski wax with colour classification
In 1948, Dr Max Fischer invented a product that would shape the market and become the standard in the world of ski waxes: the 3-Schuss based on synthetic raw materials. Now the surface could be waxed to suit the weather conditions and temperature. Athletes got the perfect result for all snow conditions. Different colours showed the range of use. This classification, which HOLMENKOL introduced with the 3-Schuss, is still valid today. For its 100th anniversary, HOLMENKOL is relaunching this legendary product. The three wax bars are being replaced by liquid waxes. Quick and easy to apply, extremely effective. The red wax ensures the best gliding properties for moist snow and fine-grained snow, the yellow one is used for old snow and coarse-grained snow, blue guarantees fast skis for powder and new snow. The HOLMENKOL 3-Schuss Liquid in casual retro look is only being produced in a limited edition. It is ideal for all amateur athletes.
FF ski wax range: top performance completely without fluorine
HOLMENKOL has taken on a great challenge in wax development for competitive and ambitious athletes. Because since mid-2020, the use of fluorinated substances has been strictly regulated for environmental reasons. The raw material will also disappear completely from competitive sports, and with it waxes that have ensured record times on ski slopes and trails for decades. “Anyone who takes sustainability seriously must support this decision,” emphasises Florian Pupp, Product Manager at HOLMENKOL. “That’s why we were happy to say goodbye to old formulas. A big and equally important task.” Completely new compositions had to be found. HOLMENKOL’s answer: the FF series for racing. The completely fluorine-free wax collection fulfils the principle of sustainability without compromising on performance.
FF stands for fluorine-free. A long development phase was invested in this high-tech product for top performance. HOLMENKOL experts developed their own raw materials and top products in the in-house laboratory, in close cooperation with competitive athletes. Professionals tested the FF series in the World Cup over two years. The products were improved based on their feedback. The result is six liquid waxes and five fluorine-free paraffin waxes. They can be grouped into two categories: SYNTEC FF1 liquid waxes for racing consist of three high-performance liquid waxes for different weather conditions and are ideal as a finish before the start of the race. SYNTEC FF2 liquid waxes were developed for ambitious athletes: three performance liquid waxes for different temperatures offer top performance with uncomplicated processing. The FF series is a building block in the product line of environmentally friendly ski waxes from HOLMENKOL.
Natural Skiwax: products with organic label
Respect for the outdoors and its protection have also motivated HOLMENKOL to develop the patented Natural Skiwax collection. Its products are biodegradable (according to OECD 301) and carry the organic label, a unique selling point on the market. More than 60 per cent of the ingredients are degraded after 28 days. The products are distinguished by their uncomplicated and fast application: apply in a thin layer, wait a while, polish with the felt, and done. They can be used in any weather.
The Natural principle also covers care products. For example, soluble detergent capsules – unique in sports retail – in the form of Textile Wash Natural Capsules are part of the product range. The Natural Proof spray guarantees waterproofing without fluorine. HOLMENKOL developed biodegradable Natural Active Wax for environmentally responsible yet high-quality shoe care for all hiking boots and outdoor shoes. “Sustainability accompanies us in everything we do,” says Timo Fleischmann. “We remain true to HOLMENKOL’s roots with this. Because responsibility towards our environment and innovation have been part of our DNA since 1922.”
100 Years Limited Edition Collection
100 years of company history are to be celebrated and publicised. On the occasion of its 100th anniversary, HOLMENKOL designed an exclusive Limited Edition: a retro Norwegian jumper with merino wool, a long-sleeved top in two different designs, a T-shirt and cap and a double-sided stylish headband are being released with the 100 years print. It pays to be quick!
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