New care product – Natural Wash Tabs
For sports and functional clothing: washing machine tabs from HOLMENKOL
27.05.2025At a time when sustainability and efficiency are becoming increasingly important
in everyday life, HOLMENKOL presents the new Natural Wash Tabs, an innovative detergent
that has been specially developed for sports and functional clothing. This product combines
state-of-the-art probiotic cleaning technologies with an environmentally friendly powder
formulation, setting new standards in textile care.
The Natural Wash Tabs set a new standard in the cleaning of
sports and functional clothing. This innovative, probiotic
detergent is based on a highly effective powder formulation
that works from as low as 30 degrees Celsius. The specially
developed formula uses beneficial microorganisms to break
down organic residues in the textile fibres, sustainably
neutralise sweat and unpleasant odours, and at the same time eliminate deposits in the washing machine. This protects
the textile fibres and preserves their original properties, such
as the membrane function and brightness of the colours –
without the need for aggressive chemical additives such as
bleaching agents or optical brighteners.
Sustainability and lower costs
As a sustainable successor to the previous Textile Wash Natural Liquid Caps, the Natural Wash
Tabs offer numerous advantages. The powder-based formulation not only allows for a higher
concentration of the active ingredients, but also reduces the manufacturing costs. The product is
also offered in recyclable cardboard packaging that minimises the use of plastic and significantly lowers packaging costs by reducing the need for film. Another cost advantage results from the
elimination of expensive, legally prescribed child-resistant caps, which are required for liquid
detergents.
Application and launch
With 24 highly concentrated tabs per pack, which are sufficient for just as many full loads of
washing, the Natural Wash Tabs offer extremely simple and precise dosing and dissolve without
leaving any residue during the washing process. The innovative formula not only cleans the
laundry, but also the washing machine and waste water – a holistic cleaning effect that meets even
the highest standards of hygiene and environmental protection. Consumers who value effective,
gentle and sustainable care for their sports and functional clothing will find a modern solution in this
product that not only ensures hygienically clean laundry, but also a significant reduction in waste.
With the Natural Wash Tabs, HOLMENKOL has developed a pioneering alternative to conventional
liquid detergents that meets the requirements of modern consumers. This underlines the
company’s commitment to innovative cleaning technologies and sustainable environmental
protection.
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