HOLMENKOL launches new product line for fans of the outdoors
Tent Care: more protection, more adventure, more nature
04.07.2025HOLMENKOL, a company steeped in tradition and known up to now as an
internationally renowned winter sports specialist, is systematically expanding its portfolio
to include year-round outdoor care. With the introduction of the new product line
Tent Care, the company has proven once again that functionality, sustainability and
innovation are not mutually exclusive; they go hand in hand at HOLMENKOL.
The new Tent Care line is just the thing for all nature
lovers, adventure seekers, campers and outdoor
enthusiasts who value durable, well-maintained
equipment. The range is being launched with two highperformance products: the Tent Cleaner and the Natural
Tent Proof universal waterproofing agent. The Tent
Cleaner has been specially developed for gentle but
thorough cleaning of tents, awnings, sun sails, backpacks
and camping accessories – regardless of whether they are
made of synthetic materials or canvas fabrics. Its unique formula reliably removes even stubborn
dirt such as algae growth, bird droppings, pollen or oil residues – without damaging the fabric.
The Tent Cleaner is not only highly effective, but also environmentally friendly: biodegradable and
free from aggressive chemicals. With this product, HOLMENKOL is highlighting its commitment to
nature conservation – a clear plus for outdoor enthusiasts. “Our goal was to develop a product that
would meet the needs of demanding outdoor enthusiasts – powerful, user-friendly and sustainable.
With the Tent Cleaner, that’s exactly what we’ve done,” says Timo Fleischmann, Business Director
of HOLMENKOL.
The line is complemented by the Natural Tent Proof universal
waterproofing agent. It offers effective protection against
water, dirt and environmental influences, while maintaining
the breathability of the material. This innovative spray-on
waterproofing is the ideal solution for anyone who regularly
exposes their equipment to extreme conditions, but still wants
to act sustainably. Very easy to use: the waterproofing agent
requires no additional heat activation and can be applied directly. This makes the outdoor
equipment weatherproof in no time at all – a clear advantage for anyone wanting to get back to
their adventure again quickly.
With the new Tent Care line, HOLMENKOL is opening another chapter in its company history. From
a niche provider in the winter sports sector, the brand has developed into an internationally active
expert for outdoor care products that can be used all year round. “Our aim is to develop high-quality
care products for a wide range of requirements – from the ski slope to the bicycle saddle and
campsite. With the Tent Care line, we are consistently continuing along this path,” explains
Fleischmann.
Sustainability is no longer a trend; it’s now a necessity. HOLMENKOL takes this responsibility
seriously: the products of the new line have been designed to conserve resources, contain no
environmentally harmful ingredients, and actively contribute to extending the life of high-quality
outdoor equipment. HOLMENKOL sets new standards in outdoor care and offers products for
unforgettable adventures in nature.
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